The Advanced Service Advisor Sales training class is a program that was born out of necessity and sharpened over time through practicing it within the business and measuring its results along the way. These are not the same old techniques you hear in other programs, but unique, proven methods focused on transforming service advisors into professional sales people.

This class has been successful in helping the experienced, seasoned advisor go to levels never thought possible, as well as helping inexperienced, outside the industry, assistants and customer service representatives transform into top performing advisors. In the class, advisors will be exposed to advanced sales techniques designed to create a lasting relationship with customers and remind students that our job is about the customer, not the car. They will learn to “defuse”, rather than “overcome”, objections and how to get a customer to reexamine their own logic on how they view automotive maintenance and repair decisions.

This class has successfully taught advisors not only the skills, but more importantly, the mentality shop owners want them to have. It will help remove the “taboo” and negative stigma around being considered a “salesperson.” A common thread in the class is learning how to proactively sell without ever making the customer feel pressure. Students will also learn to be “bold and unafraid” when it comes to recommending work, and fearless in the face of rejection.

Next Class: Oct. 16th - Oct. 19th in Charlotte, NC.



This QA Program draws from the best practices taught in the 'Winning on the Phone' module of our service advisor sales program. It has customizable content and standards for your individual business, as well as measuring systems and practices used by top corporations around the world. Independent automotive shops can now have an inbound call QA program on par with some of the biggest and best corporations.

No more hoping that whoever answers the phone has good judgement, high emotional intelligence, and can wow your customers. No more just hoping your conversion rate is what you need it to be. Now you will not only know factually, but also have a powerful tool to train and teach the specific techniques to improve the whole shop.



The Pathway to Great Leadership

What is reality? Is your perception accurate? Learn how the past, our unique experiences, and those that influenced us have contributed to our mindset. Understand and appreciate the coping skills we use to survive what’s going on around us. Examine the limitations we’ve artificially put on ourselves and learn ways to break free from those limitations. Explore what holds you back and how to move on.

Gather the tools that will help you break loose and move into an expanded future. You’re exactly where you are because you choose to be there. Otherwise you’d be someplace else. If you’d like to change some aspect of your life and are willing to be open-minded, lean into tough topics, be transparent and real, force yourself out of your comfort zone, then you can make those lifelong changes today.

Please email [email protected] if you are interested.




This Flash Course is one hardcore, serious hour. We'll ask you some hard questions that you need to face in order to make your business grow faster than ever. You'll have Greg Bunch and Jason Servidio teach and train you the right questions to ask yourself and your service advisors, so you can drive your shop to the top 10%.

At only $27, with a Money Back Guarantee, AND a free High Performance Planner, this class is an amazing deal! Just give us an hour, and we'll give you gold.



Ready for one of the hardest hitting courses we offer, now available online? Due to the huge demand for our 4 day live class, we have built this online version for you!

This class has successfully taught advisors not only the skills, but more importantly, the mentality shop owners want them to have. It will help remove the “taboo” and negative stigma around being considered a “salesperson.” A common thread in the class is learning how to proactively sell without ever making the customer feel pressure. Students will also learn to be “bold and unafraid” when it comes to recommending work, and fearless in the face of rejection.

Take the course on your own time, and practice the material to mastery. See you in there!



Let's talk about explosive growth. The majority of auto repair shops are single-store operations. Why is that?

Most owners start out as techs, take a management role, and decide to strike out on their own. But then they are faced with difficult questions about what comes next, and they stop there.

This course will teach you everything you could possibly need to know about how to buy a new location, and grow your business. 

Do you want to triple your revenue? Be the brand name in your town? We will teach you step by step how to go from single-store, to a serious multi-store business.

Sign up now, and go Multi-Store!



For a shop owner who wants to grow, the biggest hurdle they will face will likely be the transition from being a car guy or gal in business to a business person in the auto industry. We begin by helping you explore the most important person in your business; YOU!  If you do not know who you are, what you want, and where you want to go, it’s impossible to build the business of your dreams. Let’s begin this journey together and build the business and the life you have always dreamed of.



Most of us started out with dreams of owning our own shop, being our own boss, and living the good life. Unfortunately, 95% of shop owners are overly stressed and lack the financial rewards or freedoms that should come with business ownership. We start the 12-month program by focusing on the mission, vision, and culture of your business. We then move through sales, marketing, and operations. Finally, we complete the year long program with finance/accounting, human resources, and IT/technology. This program is specifically designed to help show owners, at any stage, build a strong business foundation that will become the catalyst for creating the business of their dreams.




  • Grow Support
  • Sales
  • OPs
  • Leadership
  • Personal Development

The Transformers Institute team takes on select clients for individual training, coaching, and consulting projects. 



The Transformers Institute team takes on a limited amount of clients to perform an on-site deep SWOT analysis: Two TI team members spend 1.5 days on-site with your team.  We perform a Strengths, Weaknesses, Opportunities, and Threats analysis on the seven major areas of your business:

Mission/Vision/Culture/Values, Sales, Marketing, Operations, Human Resources, Finance/Accounting, and IT/Technology.  

The shop owner then takes the feedback and data from this report to create their “As-is/To-be” strategic business plan, a must for growing a business successfully.

Schedule a complementary 30-minute consultation for more details.



It's no secret that consolidation is coming to the automotive repair industry. We've seen it in the body shop industry, the funeral home industry, the restaurant industry, the toy industry and many others. Now is the time to be ahead of the curve and know what's coming, not wait to see what happens. Not one ice box manufacturer that didn't change their business model and start manufacturing refrigerators is still around to tell the tale.

Considering the fact that a recent study showed that 56% of mom-and-pop auto shop owners planned on being out of the industry by 2020, there is a world of opportunity for people that are looking to expand their businesses. On the flip side, there's also an opportunity if you are one of the 56% that are looking to get out. The question becomes, what are you doing to prepare your business to be acquired instead of just locking the doors, selling off your equipment, laying off your staff, and hoping that your customers are going to find a good place to go to?

The team at Transformers Institute is here to help you whether you're looking to sell your shop and get out in the next few years or looking to expand and grow your enterprise through acquisition. Our industry is prime for disruption with companies like Pep Boys aggressively buying out chain shops and with the advent of Amazon not only getting into the parts business, but also looking to get into the automotive repair business.

Take heart, there is still a very large segment of the population that does NOT want to have to go to a “chain store” but rather like the idea of going to a more personal style automotive repair shop because they already have relationships built. We can help with your marketing and your branding in regard to acquiring a business and advise you regarding whether it makes sense to maintain its identity or to fold it in under your brand.

There are no cookie-cutter answers when it comes to these decisions because every market is different, every business is different, and every situation is different. We know that this can be very scary territory and we don't recommend going it alone. Whether you are looking to retire and get out of the business or you are looking to expand your business, we recommend you call Transformers Institute and see if we are a good fit to help you make your dreams come true. 

Schedule a complimentary 45-minute consultation for more details

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