Greg Bunch is the founder of Transformers Institute and has assembled a team of professionals dedicated to transforming the automotive service and repair industry through the most dynamic and progressive programs together under one roof.

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Greg Bunch


Greg has worked as a technician, service advisor, manager, business owner, speaker, and consultant. He is on the Ratchet & Wrench Editorial Advisory Board and is a founding board member of AIST. Greg owns Aspen Auto Clinic, an award winning 6-location automotive service business, and also Transformers Institute, whose goal is to "transform the auto industry."

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Fernando Miranda


Fernando is an incredibly accomplished executive with over 23 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, problem solve, innovate, and teach are second to none. He has held executive VP roles for fortune 500 companies, and now brings his entire suite of skills to the Transformers Institute team. If you are looking to advance your career, redefine the industry, or strike out as an entrepreneur - you can count on Fernando to bring your skills and thinking to the next level.

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Dan Taylor


Dan's passion is helping businesses and organizations succeed! As an established business coach and consultant, Dan brings a wealth of knowledge and experience to the Transformers Institute board.

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Jason Servidio


Jason has worn many hats in his career such as technician, service advisor, manager, Aspen Auto Clinic VP, trainer, and even high-ticket item in-home salesman. Selling has become his passion! His management, leadership, and ability to train and motivate others is truly inspirational. Jason now teaches sales and management training through the Transformers Institute.

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Rick Mills


Rick has more than 25 years of experience helping businesses grow through team building, improving communications, and strategic planning. He is an accomplished author and has written more than 500 training documents to train leaders for profit and non-profit organizations. Rick provides digital design and direct mail services for Transformers Institute.

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Ron Haugen



Business Development Director and Marketing Consultant for Transformers Direct Marketing

Ron started his career as an automotive technician in 1982 in Des Moines, Iowa. In 1997 he opened his own 2 bay repair shop, Westside Auto Pros. Over the next 21 years he grew it into a 14-bay, state of the art facility grossing 4 million a year in sales.

Ron has been involved in the industry as co-chair of Vision Training and Expo in Kansas City, a member of the Ratchet & Wrench editorial board, past president of ASA Midwest Des Moines, and serving on the advisory board for Auto Vitals.

Ron is a master at marketing in the auto shop industry and is the Transformers Direct Marketing coach. With reliable methods, he helps shop owners to grow and expand their businesses quickly.

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Bryan Gossel


Bryan has been lucky enough to call Fort Collins, Colorado his home since the fifth grade when his family relocated here from Wisconsin. Faith, family and racing pretty much sums up Bryan's life. He credits his strong faith as the reason that he is a devoted husband to his lovely wife of 15 years and father to two beautiful children. And even as a kid Bryan always knew that he wanted to be involved with cars, race cars, and more specifically, sprint race cars.
When he isn't working at the shop or racing sprint cars he enjoys working out, watching movies and hanging out with his friends and family. Bryan also believes that he can never stop improving himself and his business so he is a leader with The Transformers Institute where he is a member of the original Platinum #1 Group and co-facilitates the Platinum #2 group of multi-shop owners, which keeps him at the top of his game when it comes to running a successful business for not only himself but the people that he employs and his valued customers. He also believes that his faith has a tremendous amount to do with his business success, so he actively participates in the Fort Collins CBMC (Connecting Business Men to Christ).
Philosophy on Life: "Heck ya!" If you are around Bryan, or the shop, enough you will hear that phrase again and again and you quickly learn that he believes that any obstacle can be overcome with enough dedication, hard work, faith and a "Heck ya!" attitude.

Ryan Clo


Ryan Clo is a 20 year veteran of the automotive service industry. He currently owns two specialized automotive service businesses located in Cincinnati, OH. Both shops have systems and processes in place so that his presence is not required on a daily basis. Ryan’s first business, Dubwerx, has a 99% customer satisfaction rate while maintaining profitability and growth.                                                                          
Ryan is very passionate about helping fellow shop owners grow and thrive. He is also involved in the growing startup community in Cincinnati, OH, meeting with other entrepreneurs regularly to discuss best practices and the future of business. Ryan volunteers his time serving on the editorial board for an industry magazine and two community non-profits in Cincinnati, OH.

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Frank Scandura


Frank Scandura has over 40 years of automotive experience and over 25 years of experience as a service center entrepreneur. He is most known for his expertise in European vehicles and is the author of the book, How To Take Care Of Your Vehicle So It Will Take Care Of You.

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Matt Lachowitzer


Business Coach and Mastermind Group Facilitator, Founder and CEO of Matt’s Automotive Service Center

Matt has over 25 years of experience in the automotive industry and started his company as a two-bay shop back in 2009. He has expanded the company into 10 locations with beautiful, state of the art facilities all over the Fargo-Moorhead and Minneapolis-St. Paul areas with over 110 full time team members. Matt enjoys being a pillar in the community, giving back in any way he can, and providing knowledge and education in the biggest ways possible. As a result of being a continuous educator and an amazing pillar in the community, Matt won Entrepreneur of the Year in 2015 through the Fargo-Moorhead West Fargo Chamber of Commerce and was named The 2021 Ratchet & Wrench All Star Award winner. When Matt’s not working, he enjoys fishing, riding ATVs, watching football, and spending time with his three kids.

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Tim Swiontkowski


Tim Swiontkowski is the founder and President of Stellar Autoworks in Plymouth, Minnesota. He is a trained technician and, after receiving his automotive degree he went on to business school where he created the business plan for Stellar Autoworks.

Since opening Stellar Autoworks in 2010, Tim no longer works in the day to day operations. Instead, his passion for helping other shop owners get their businesses out of their heads has brought Tim and his Shop Systems Mastery Group to the Transformer's Institute family.

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Greg Burchette



Greg is an incredible coach, with incredible diversity in his business experience. From Bridgewater Motorworks to an environmental consulting firm, he's done it all. Greg can show you and your team how to make a meaningful, sustainable difference in your community.

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Troy Kaplan


Troy Gregory Kaplan is a self-made and self-motivated entrepreneur with a passion for the automotive industry. Alongside his wife and acting CEO, Alana Kaplan, Troy has successfully cultivated a regional empire of automotive repair facilities throughout the Twin Cities, and recently expanded to the heart of Arizona. 

Troy's entrepreneurial spirit, drive, and dedication to excellence have made him an industry leader with 22 automotive repair facilities. His coaching and experience are an asset to our entire team, and your business.

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Reggie Stewart


Reggie is a family man, entrepreneur, and car guy. In 2006, he borrowed $1,000 from his best friend to start a business selling used BMW parts on eBay. Over the past 16 years, that business has evolved into two premier auto service centers generating over 3 million dollars in revenue and growing rapidly. Reggie’s Motorworks specializes in European vehicles, while Noble Auto Service handles Asian and domestic cars and light-duty diesel trucks.

Reggie has gone from wearing all the hats to working from home on his schedule. He credits his success to his awesome team and the many coaches and mentors he’s met along the way. He enjoys sharing what he has learned and hopes to help more shop owners find the freedom that he enjoys.

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Nick Peyton has had a long career in the auto repair industry and has excelled at turning a 2 million dollar shop into a 4 million dollar shop.

He has taught shop owners on the subjects of leadership, sales, management, staffing and hiring, and marketing. Peyton not only has a passion for the auto service industry, but also to lead people to levels they never thought were possible. 

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Hannah Kennedy


Hannah has served in various roles in the automotive industry from luxury auto sales and marketing for a Houston franchise, to owning and operating Kennedy Auto Solutions with her husband Kurt. Hannah manages the business operations while simultaneously serving as the service advisor. With a Bachelor of Science in Education degree from Baylor University, Hannah is excited to use her teaching skills in the workplace to contribute to improving the customer experience in the automotive repair industry. Hannah excelled in the Transformers Institute's Service Advisor Sales course, graduating at the top of her class and was awarded with the Professional Communicator Award. She now coaches in the advanced service advisor training program.

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Lacey Servidio


Lacey discovered her niche for phone Quality Assurance programs when she was an inbound customer service representative and volunteered to help a manager audit for inconsistencies in agent metric reports. Since then, Lacey has found her passion in helping companies stand out with extraordinary skills on the phone by helping build their quality assurance programs. Lacey has over 6 years of experience creating and managing QA programs for top companies such as Instacart, Home Advisor, Booking.com, and McKesson, which is a pharmaceutical and health information technology company. 

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Brian Sump


Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007. Brian is now a multi-location shop owner and founding board member of Transformers Institute.


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