Greg Bunch is the founder of Transformers Institute and has assembled a team of professionals dedicated to transforming the automotive service and repair industry through the most dynamic and progressive programs together under one roof.



Greg Bunch


Greg has worked as technician, service advisor, manager, business owner, speaker, and consultant. He is on the Ratchet & Wrench Editorial Advisory Board and is a founding board member of AIST. Greg owns Aspen Auto Clinic, an award winning 5-location automotive service business, and also Transformers Institute whose goal is to "Transform the auto industry."

Jason Servidio


Jason has worn many hats in his career such as technician, service advisor, manager, Aspen Auto Clinic VP, trainer, and even high-ticket item in-home salesman. Selling has become his passion! His management, leadership, and ability to train and motivate others is truly inspirational. Jason now teaches sales and management training through the Transformers Institute.

Dan Taylor


Dan's passion is helping businesses and organizations succeed! As established business coach and consultant Dan brings a wealth of knowledge and experience to the Transformers Institute board.


Rick Mills


Rick has more than 25 years of experience helping businesses grow through team building, improving communications, and strategic planning. He is an accomplished author and has written more than 500 training documents to train leaders for profit and non-profit organizations. Rick provides digital design and direct mail services for Transformers Institute.




Greg Bunch is an automotive industry entrepreneur and successful multi-location shop owner. He is also an industry-leading speaker, trainer, and consultant who founded the Transformers Institute.

Greg’s automotive journey began in southern California where, as a teenager, he fixed Volkswagens as a hobby. He became a master technician and has also been a service advisor and a manager before making the transition to starting his own shop. He has since grown it to a multimillion-dollar company that has sold over $70 million in service since he opened his doors in 2001.

His journey has led him to share his knowledge by serving on the boards of Ratchet and Wrench magazine and the Automotive Institute of Science and Technology. Greg’s unique approach to life and business has inspired people to work hard to become the best that they can be. His mission is to ‘transform’ the auto repair industry while helping others do the same.

Greg resides in beautiful Colorado with his wife Elaina and has five children, and eight grandchildren. He enjoys spending time with his family, exploring the great outdoors of Colorado, off-roading, performance driving, and traveling.

  • ASE Master L-1 technician 1993-2017
  • CEO of successful 5-location auto repair company
  • Board member for Ratchet & Wrench Magazine, Autocare Association, and the Automotive Institute of Science and Technology
  • Instructor for WorldPac Training Institute (WTI) and Carquest Training Institute (CTI)
  • Real Estate investor




Jason Servido, was previously the Executive Vice President of Aspen Auto Clinic, Colorado’s Award-winning automotive service and repair multi-shop business on the front range of Colorado. Jason started in the automotive industry working in his uncle’s shop. After going through trade school and working as an ASE certified technician for a few years, he found his passion and success in being a service advisor.  Jason attributes his natural sales abilities to his dad, who was Jason’s mentor and truly one the best “salesmen” in the country.

Jason bounced back and forth from the auto repair industry and the home improvement industry. Jason was able to take the skills he learned from doing high ticket item, in-home selling to the auto industry and became the top service advisor everywhere he went. Jason’s management, leadership, and ability to train and motivate others are truly inspirational. Jason not only has a passion for the auto service industry, but a passion to lead people into their God-given talents and abilities and see them succeed.

  • Former VP of a multi-million-dollar, 5 location auto repair company
  • Former ASE certified technician
  • Highly successful former sales person
  • Gifted and inspirational leader
  • Passionate automotive sales trainer




Dan Taylor has nearly 35 years of executive management, consulting and coaching, business development and entrepreneurial experience.

Mr. Taylor has spent the majority of the last 18 years as a Business Consultant and Coach - Helping business owners and managers evaluate their current situation and future plans. Implementing comprehensive business plans through business diagnostics, education, management review, and strategic analysis all focused on results and sustainability.

Mr. Taylor has worked across a wide spectrum of industries from healthcare, manufacturing, retail services, data collection, sports equipment to educational conferences and recruiting services. One area of concentration has been in the automotive repair industry with hundreds of independent repair stores, specialty shops and automotive dealerships. Most notably he worked for a management company that served 13 states serving this group with shop equipment, management and administrative tools. Additionally, he spent time in fleet services and operations to municipalities, counties, utilities, school districts and larger independent industrial fleets.

Mr. Taylor earned a Bachelor's Degree in Business Administration and Marketing with a minor in Economics from the University of Northern Colorado. He also holds certifications as a Business Coach, Business Analyst, Six Sigma Green Belt, Human Resources, Time Management and Life Coach.

Dan serves on his neighborhood HOA board and has held multiple board positions with the Porsche Club of America. His passion is road course racing with his Big Mission Motorsports teammates raising funds for the Cancer Foundation, Semper Fi Fund and Salvation Army. He is married and has a son who is a civil engineer and a daughter-in-law who is a teacher.

  • Certified in business analysis and coaching, HR, time management, and life coaching
  • Wide spectrum of coaching experience in multiple industries
  • Professional motivator
  • Passionate teacher and coach





Rick has more than 25 years of helping businesses grow through strategic planning, improving communications, and team building. He is an accomplished author and has written more than 500 training documents to train leaders for profit and non-profit organizations.

  • Bachelor’s Degree: Marketing & Visual Communications organizations.
  • Corporate Leadership and Team Building Trainer
  • Accomplished Author and International Conference Speaker
  • More than 15 years of Marketing and Creative Services to multi-million dollar auto shops
  • Other client included: Rubbermaid, the United States Olympic Committee, Focus on the Family, The Westin Bonaventure Hotel, Alcoa Aluminum, Veggie Tales, and Memphis City Schools




Brian Sump


Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007. Brian is now a multi-location shop owner and founding member of Transformers Institute.

Adam Kushner


Adam is a marketing consultant focused on sound investment advice that provides quantifiable returns. Adam is a founding board member of Transformers Institute and a lifelong student of the automotive aftermarket.


1824 Woodmoor Drive, Suite B-1
Monument, Colorado 80132

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