Transformers works with the top organizations that will develop forward-thinking proprietors to be more effective with people and their organizations. As a result, they revolutionize the industries they represent and leave a legacy of continuous improvement.


Transformers impacted organizational cultures in ways that enhanced the well-being of its employees, shareholders, and customers. Transformers Institute uses proven strategies to transform your business. With specialties in business, psychology, culture, and leadership coupled with tactical best practice methodologies to help our clients become industry leaders.


Collaboration. Excellence. Focused Energy. Relationships. People First.

Greg Bunch is the founder of Transformers Institute and has assembled a team of professionals dedicated to transforming the automotive service and repair industry through the most dynamic and progressive programs together under one roof. 

<See Us in Ratchet and Wrench!>




Transformers Institute President and Coach


Greg has worked as a Master Technician, Service Advisor and Manager throughout his automotive career and currently owns Aspen Auto Clinic, an award-winning 6-location automotive service business in Colorado. Greg is also an industry expert and is a sought after speaker and trainer. He owns and runs the Transformers Institute, a training, coaching, and marketing company dedicated to transforming the auto repair industry. In addition, Greg also is a columnist for Ratchet and Wrench magazine. 

Learn More About Greg



Transformers Institute Vice President


Fernando is an incredibly accomplished executive with over 23 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, problem solve, innovate, and teach are second to none. He has held executive VP roles for fortune 500 companies, and now brings his entire suite of skills to the Transformers Institute team. If you are looking to advance your career, redefine the industry, or strike out as an entrepreneur - you can count on Fernando to bring your skills and thinking to the next level.

Learn More About Fernando



 Senior Business Advisor


Dan's passion is helping businesses and organizations succeed! As an established business coach and consultant, Dan brings a wealth of knowledge and experience to the Transformers Institute board.

Learn More About Dan



Advanced Service Advisor Training Program Director


Jason has worn many hats in his career such as technician, service advisor, manager, Aspen Auto Clinic VP, trainer, and even high-ticket item in-home salesman. Selling has become his passion! His management, leadership, and ability to train and motivate others is truly inspirational. Jason now teaches sales and management training through the Transformers Institute.

Learn More About Jason



Creative Director and Vice President of Client Services


Rick has more than 25 years of experience helping businesses grow through team building, improving communications, and strategic planning. He is an accomplished author and has written more than 500 training documents to train leaders for profit and non-profit organizations. Rick provides digital design and direct mail services for Transformers Institute.

Learn More About Rick



Business Development Director and Marketing Consultant for Transformers Direct Marketing


Ron started his career as an automotive technician in 1982 in Des Moines, Iowa. In 1997 he opened his own 2 bay repair shop, Westside Auto Pros. Over the next 21 years he grew it into a 14-bay, state of the art facility grossing 4 million a year in sales.

Ron has been involved in the industry as co-chair of Vision Training and Expo in Kansas City, a member of the Ratchet & Wrench editorial board, past president of ASA Midwest Des Moines, and serving on the advisory board for Auto Vitals.

Ron is a master at marketing in the auto shop industry and is the Transformers Direct Marketing coach. With reliable methods, he helps shop owners to grow and expand their businesses quickly.




Bryan has been lucky enough to call Fort Collins, Colorado his home since the fifth grade when his family relocated here from Wisconsin. Faith, family and racing pretty much sums up Bryan's life. He credits his strong faith as the reason that he is a devoted husband to his lovely wife of 15 years and father to two beautiful children. And even as a kid Bryan always knew that he wanted to be involved with cars, race cars, and more specifically, sprint race cars.

Philosophy on Life: "Heck ya!" If you are around Bryan, or the shop, enough you will hear that phrase again and again and you quickly learn that he believes that any obstacle can be overcome with enough dedication, hard work, faith and a "Heck ya!" attitude.




Ryan Clo is a 20 year veteran of the automotive service industry. He currently owns two specialized automotive service businesses located in Cincinnati, OH. Both shops have systems and processes in place so that his presence is not required on a daily basis. Ryan’s first business, Dubwerx, has a 99% customer satisfaction rate while maintaining profitability and growth.                                                                          
Ryan is very passionate about helping fellow shop owners grow and thrive. He is also involved in the growing startup community in Cincinnati, OH, meeting with other entrepreneurs regularly to discuss best practices and the future of business. Ryan volunteers his time serving on the editorial board for an industry magazine and two community non-profits in Cincinnati, OH.

Learn More About Ryan




Frank Scandura has over 40 years of automotive experience and over 25 years of experience as a service center entrepreneur. He is most known for his expertise in European vehicles and is the author of the book, How To Take Care Of Your Vehicle So It Will Take Care Of You.

Learn More About Frank




Greg is an incredible coach, with incredible diversity in his business experience. From Bridgewater Motorworks to an environmental consulting firm, he's done it all. Greg can show you and your team how to make a meaningful, sustainable difference in your community.

Learn More About Greg




Troy Gregory Kaplan is a self-made and self-motivated entrepreneur with a passion for the automotive industry. Alongside his wife and acting CEO, Alana Kaplan, Troy has successfully cultivated a regional empire of automotive repair facilities throughout the Twin Cities, and recently expanded to the heart of Arizona. 

Troy's entrepreneurial spirit, drive, and dedication to excellence have made him an industry leader with 22 automotive repair facilities. His coaching and experience are an asset to our entire team, and your business.

Learn More About Troy




Andrew Jolly has been in the automotive aftermarket world for 25 years. He started as a general service tech quickly moving up the ranks to a technician.   He stayed in that role for about five years and decided he want more out of this. Shortly after that decision was decided he moved to service manager for 2 years and progressed to manager.  This was for a large national chain with just over 800 locations.   Andrew was able to take his store to #3 in sales and profitability in the nation and held that position for his tenure with the company.  

Andrew was presented an opportunity with a local group looking to grow their business.  When he joined, he was purchasing location number 5 with them.  They grew to 25 locations mainly in the Saint Paul/Minneapolis area.  The role he played was keeping his 4 stores running consistently with the company plan. Along with that he was part of the opening team. With this came Training, Recruiting, and all the other tasks that came with new locations.

He gets passionate about moving the needle and seeing others succeed. In his free time, he enjoys wetting a fishing line and snowmobiling the mountains. 

Learn More About Andrew




Reggie is a family man, entrepreneur, and car guy. In 2006, he borrowed $1,000 from his best friend to start a business selling used BMW parts on eBay. Over the past 16 years, that business has evolved into two premier auto service centers generating over 3 million dollars in revenue and growing rapidly. Reggie’s Motorworks specializes in European vehicles, while Noble Auto Service handles Asian and domestic cars and light-duty diesel trucks.

Reggie has gone from wearing all the hats to working from home on his schedule. He credits his success to his awesome team and the many coaches and mentors he’s met along the way. He enjoys sharing what he has learned and hopes to help more shop owners find the freedom that he enjoys.

Learn More About Reggie




Lacey discovered her niche for phone Quality Assurance programs when she was an inbound customer service representative and volunteered to help a manager audit for inconsistencies in agent metric reports. Since then, Lacey has found her passion in helping companies stand out with extraordinary skills on the phone by helping build their quality assurance programs. Lacey has over 6 years of experience creating and managing QA programs for top companies such as Instacart, Home Advisor, Booking.com, and McKesson, which is a pharmaceutical and health information technology company. 


Learn More About Lacey





Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007. Brian is now a multi-location shop owner and founding board member of Transformers Institute.