Eye-Catching Postcard Designs CAN Stop New Customers in Their Tracks!
Naturally, any direct mail piece should first engage your audience’s sense of sight, grabbing their attention even on their busiest day, as they flip through their mail.
As our award-winning design team creates your mailer, we think of it as an image on a billboard — we only have a few seconds to catch their eye and let them know how your shop can meet their personal needs. As we get creative, we keep these items in mind:
- We use colorful, stunning, and relevant images to convey your message, brand, and the services you’re offering. Disruptive images may be attention grabbing, but won’t offer much return if the connection to your message isn’t clear.
- Keep headlines and blocks of copy short and easy to read.
- We supply bright and creative ideas in bright colors! With today’s digital printing era, printing in full-color is not as pricey as years ago. Studies are showing full-color direct mail can improve comprehension by 75%1 and readership by 40%2.
After the piece is designed, try the at-a-glance test. Objectively look at your piece to see if, with one quick look, recipients will be able to tell what you’re selling, why they should want it, and what to do next.
If the goal is to use digital platforms to move customers toward conversion, why bother with direct mail?
Easily, We’ll Put Your Brand and Message into Your Customers Hands
Direct mail gives people something tangible to hold on to, engage with, and to save for use when their ready to use your service.
A recent study by Millward Brown, which sought to explore the neuroscience involved with direct mail found that “. . . greater emotional process is facilitated by the physical materials than the virtual.”3
In other words, a tangible marketing piece (postcard or letter, etc.) engages the emotional part of the brain more than a virtual message, often leaving behind a longer lasting impression. Your potential customers tend to retain messages better when they have something physical to hold – and direct mail provides this physical element.
Whether you’re sold on direct mail or not, give me a call at; 719-247-3393, or contact me via email at: [email protected]. My team and I will conduct a FREE Market Analysis session for you and then present some great data regarding your shop to assist you as you decide if direct mail can truly help your business!
An effective design will encourage recipients to stop on your piece as they flip through their mail.
Naturally, your direct mail piece should first engage your audience’s sense of sight.
As you design the piece, imagine that it’s a billboard – only in sight for a few seconds before the viewer passes it by. And keep this in mind:
- Use eye-catching, relevant images to convey the product, service or brand you’re selling. Disruptive images may be attention grabbing, but won’t offer much return if the connection to your message isn’t clear.
- Keep headlines and blocks of copy short and easy to read. Think about the size of the font, too. It’s important that your direct mail piece doesn’t look like an instruction manual.
- Don’t skimp on color. Black and white printing may be less expensive, but adding color to communications can improve comprehension by 75%2 and readership by 40%3.
After the piece is designed, try the at-a-glance test. Objectively look at your piece to see if, with one quick look, recipients will be able to tell what you’re selling, why they should want it, and what to do next.
- Successful Meetings, The Power of Color, Virginia Johnson
- Marketing Communications, David Embry
- http://www.sirc.org/publik!smell_emotion.html