Radically Elevate
Your Shop's Sales
Performance
This 3-Day intensive workshop is for shop owners and their service advisors who need to improve their sales process, increase ARO, and enhance customer loyalty.
October 17-19 -- Boston, MA
» TELL ME MORE! » REGISTER NOW!
Transformative Sales Mastery:
Auto Shop Growth Workshop
Led by automotive industry luminaries Doris Barnes and Jen Davis, this explosive three-day journey is designed to not only boost your sales and customer satisfaction but to overhaul your entire business approach. This event goes beyond just training; it's a full-scale shop transformation.
Here’s the real game-changer: Accountability.
This workshop integrates powerful accountability frameworks that will keep you on track long after our sessions end. It's about creating lasting habits and systems that propel you towards your goals relentlessly.
Are you ready to Change Your Life?
Join us to radically elevate your auto shop's performance and see real changes in your professional and personal life! This Advanced Sales Training program designed for auto shop owners, managers, and service advisors.
Investment to master the sales process »» $2,197
October 17-19 - Boston, MA
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Customer Testimonials
Course Highlights:
Experience the Mastery of Sales - Agenda and Key Topics:
Key Topics:
Transformative Sales Mastery: Forge deep, trust-based relationships with your customers. Learn to extend genuine connections beyond mere transactions, cultivating loyalty and encouraging repeat business.
Speed of Service: You'll learn to master a process for success that not only drives unprecedented revenue but also deepens customer trust. You will leave equipped with the tools and techniques needed to balance swift service delivery with meticulous attention to detail, transforming your service speed into a powerful asset for business growth and customer satisfaction.
Psychological Insights in Sales: Decipher the intricacies of the customer psyche. Harness a profound understanding of client motivations to masterfully tailor your sales strategies.
Digital Revolution: Adapt and thrive with the latest digital tools for vehicle inspections, enhancing transparency and trust, while streamlining your sales process.
Cultivating a Winning Mindset: Shape a culture of success within your team, emphasizing positive, customer-focused, and proactive strategies.
The Evolving Role of Service Advisors: Elevate your service advisors from functional roles to pivotal growth and satisfaction catalysts.
Strategic Business Integration: Synchronize sales tactics across different business roles to boost efficiency and profitability.
Masterful Communication and Relationship Building: Perfect your communication skills to build strong, enduring relationships with both customers and team members.
Innovative Approaches to Sales Objections: Skillfully navigate and overcome sales objections, turning potential setbacks into opportunities.
Actionable Strategies for Sales Excellence: Implement effective, immediate strategies to enhance sales performance and customer satisfaction.
Managerial Excellence in Sales Recovery: Discover managerial techniques to recover sales opportunities and convert challenges into profitable interactions.
DETAILED AGENDA
Day 1
8:00 AM
- Welcome and Introductions
- Objectives of the Course
- Foundational Principles
- How People Think
- Emotions and Decision Making
- What Is Our Most Important Job?
- Onsite Contact
- Shop Tours (Patrick Egan to Share on Shop Tours)
- Setting and Managing Expectations
- Selling Vehicle Inspections
- The DVI Process
- Does Saying ‘Yes’ Sell? (Bill Adams to Share on Saying “Yes”)
- Does Convenience Sell?
- Tear Down the Wall
- Speed of Service
- Structuring Your Business for Success
- Perception vs. Reality
- The Customer Journey
- Phone Skills
- Stop the Madness!
- Cost of Getting the Phone to Ring
- Homework
12:00 - 1:00 PM
- Lunch Sponsored by Steer
5:30 PM
- End of Day 1
Day 2
8:00 AM - 5:30 PM
- Phone Skills
- Why You and Why Your Company?
- The Value of Scripts
- Phone Procedures
- Handling Price Shoppers
- Pitfall Questions
- Phone Objections
- Selling Repairs
- Breakout Sessions and Live Role-Play
- Multiple Repairs – Laundry Lists
- Breakout Sessions and Live Role-Play
- Selling Testing (Diagnosis)
12:00 - 1:00 PM
- Lunch Sponsored by Tekmetric
5:30 PM
- End of Day 2
Day 3
8:00 AM - 3:00 PM
- Selling Maintenance
- Sales Objections
- The “No” Process
- Vehicle Delivery
- Follow-Up
- Professional Communication
- KPI’s of the Best
- Setting Goals
- Next Steps in Your Success
12:00 - 1:00 PM
- Lunch Sponsored by Napa
3:00 PM
- End of Day 3 (Please make your travel arrangements accordingly)
Meet Your Instructors:
Doris Barnes-
Co-Instructor & Sales Strategist Extraordinaire
Doris Barnes is a powerhouse in the realm of sales leadership, renowned for her remarkable ability to exceed revenue targets and forge lasting client relationships. Her career is a testament to her dedication to driving business growth through innovative and strategic approaches. With a flair for building high-performing teams, Doris has consistently propelled organizations to new heights of success. Her expertise is crafting sales strategies that yield impressive results, often driving double-digit growth. Doris's deep understanding of client needs allows her to deliver custom solutions that meet and exceed expectations. Her skills as a resourceful problem-solver make her adept at navigating complex sales challenges with agility and finesse. As a co-instructor of the "Transformative Sales Mastery: Auto Shop Growth Workshop," Doris brings a wealth of experience creating, teaching, and managing one of the industry's most successful Service Advisor Training and Coaching programs. Her core competencies in relationship building, consultative sales, and client retention are complemented by her prowess in sales operations. A leader known for her integrity, empathy, and dedication to fostering talent, Doris embodies the essence of transformative leadership. Participants in the workshop will benefit immensely from her insights and exceptional ability to navigate and close substantial sales deals. Doris Barnes is not just a sales leader; she's a catalyst for change, poised to impart her wealth of knowledge and experience to those eager to excel in the competitive world of automotive service.
Jen Davis
Transformers Institute Sales & Training Specialist
Jen Monclus-Davis, leverages over 8 years of experience in the automotive industry. She began her career with a notable tenure at Elite Worldwide, where she garnered recognition as Ratchet Wrench’s All Star Service Advisor Trainer. With polished presentation skills and a collaborative spirit, Jen brings over 17 years of progressive sales experience to her role. She excels in managing multiple platforms, delivering top-notch training, and devising effective sales and prospecting strategies. Passionate about making a positive impact and helping others succeed, Jen's enthusiasm extends beyond the workplace. When not at the office, you'll find her in her backyard oasis, chasing a toddler, and indulging her green thumb as she channels her inner Martha Stewart in the garden. Jen finds joy outdoors with her family, soaking up San Diego's sunshine through various outdoor activities.
Bill Adams
Bill Adams is a milti-shop owner of the award winning Adams Autoworx in the San Francisco Bay Area, where he has had a rich 40 years of experience in the automotive service industry. He started off pumping gas and changing oil at the family gas station in the 1970’s ( a long time ago and far far away). After spending a few years as a technician, Bill’s career took him around the country from a service advisor, through store and district level management, and onto training and development for nationally known automotive companies. Bill returned to the independent automotive industry in 2002 when he purchased the family business that his father “Bud Adams” started in 1965, coincidentally, the year Bill was born.
Greg Bunch called in 2017 with an offer to join a new type of ownership group, “Transformers Mastermind”. The rest as they say is history. Bill has been part of the Platinum 1 group since its inception, and has all of his senior leaders in other Mastermind groups. When Greg called again in 2024 to offer an opportunity to join TI as a Coach and Trainer, there was only one answer, Yes!
Bill attended San Jose State University, where he majored in business management and economics alongside speech, debate and theater. He has advanced certifications in Training and Curriculum development along with being ASE Certified. Bill’s outside interests include his family, church, local community, and enjoying the outdoors of California.
Work Shop Schedule and Guidelines
SCHEDULE
Day 1: 8:00am to 5:30pm
Day 2: 8:00am to 5:30pm
Day 3: 8:00am to 3:00pm
Sponsored Lunches:
Thursday - Sponsored by Tekmetric
Friday - Sponsored by Steer
Saturday - Sponsored by Advance Auto Parts
GUIDELINES
1. Punctuality Is Key: Please be on time. Each session is packed with valuable insights, and punctuality ensures you don't miss out on crucial information.
2. Full Participation Required: Active participation is essential. Engage in discussions, ask questions, and share experiences to enrich your learning and peers.
3. Limit Distractions: Please turn off or silence mobile phones and other electronic devices to maximize focus and learning. If you must take a call, please step outside to avoid disrupting the class.
4. Stay for the Entire Session: We understand your time is valuable. We encourage you to stay for the entire session each day to gain the full benefit of the workshop.
5. Use of Workbook: A comprehensive workbook will be provided for your use. Please use it to follow along with the class, take notes, and complete exercises as instructed.
6. Respectful Interaction: Foster a positive learning environment through respectful and considerate interaction with instructors and fellow participants.
7. Open Mindset: Come with an open and eager mind. Be ready to challenge your preconceptions and embrace new ideas and strategies.
8. Confidentiality and Trust: What's shared in the workshop stays in the workshop. Respect the privacy and confidentiality of your fellow participants' shared experiences and insights.
9. Post-Workshop Engagement: After the workshop, apply what you've learned and stay connected with your peers and instructors for continued learning and support.
10. Feedback and Improvement: We value your feedback. Please share your thoughts and suggestions at the end of the workshop to help us continually improve.
Training Location and Lodging
Courtyard Boston Logan Airport
225 William F. McClellan Highway
Boston, Massachusetts 02128
Special Room Rate: $289 per night
» CLICK HERE to book your room before Wed Sept 25th.
» Book a Room
Take the next step to your shop's Sucess
The workshop is offered at an exclusive price of only $2,197! This investment opens doors to transformative skills and strategies that multiply your returns and refine your sales approach.
EARNINGS DISCLAIMER: Our trainings, coaching, programs and events are designed for you to build the business of your dreams and gain the income you deserve so that you can create massive impact in your community. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results in life are up to you, we just provide the blue print. Agreed? We just want to help by giving great content, coaching, direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, previous results or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. *Statements contained here were made by individuals who participated in our training. Transformers Institute did not pay any consideration for these statements.
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