Radically Elevate Your Shop's Sales Performance


A 3-Day intensive workshop is for shop owners and their service advisors who need to improve their sales process, increase ARO, and enhance customer loyalty. 

October 17-19 -- Boston, MA   


Transformative Sales Mastery:

Auto Shop Growth Workshop 

Led by automotive industry luminaries Greg Bunch and Doris Barnes, this explosive three-day journey is designed to not only boost your sales and customer satisfaction but to overhaul your entire business approach. This event goes beyond just training; it's a full-scale shop transformation.

Here’s the real game-changer: Accountability.

This workshop integrates powerful accountability frameworks that will keep you on track long after our sessions end. It's about creating lasting habits and systems that propel you towards your goals relentlessly.

Are you ready to Change Your Life? 

Join us to radically elevate your auto shop's performance and see real changes in your professional and personal life! This Advanced Sales Training program designed for auto shop owners, managers, and service advisors.

Investment to master the sales process »» $2,197

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Location / Hotel

October 17-19 - Boston, MA









Course Highlights:

Experience the Mastery of Sales - Agenda and Key Topics:

Key Topics:

Transformative Sales Mastery: Forge deep, trust-based relationships with your customers. Learn to extend genuine connections beyond mere transactions, cultivating loyalty and encouraging repeat business.

Speed of Service: You'll learn to master a process for success that not only drives unprecedented revenue but also deepens customer trust. You will leave equipped with the tools and techniques needed to balance swift service delivery with meticulous attention to detail, transforming your service speed into a powerful asset for business growth and customer satisfaction.

Psychological Insights in Sales: Decipher the intricacies of the customer psyche. Harness a profound understanding of client motivations to masterfully tailor your sales strategies.

Digital Revolution: Adapt and thrive with the latest digital tools for vehicle inspections, enhancing transparency and trust, while streamlining your sales process.

Cultivating a Winning Mindset: Shape a culture of success within your team, emphasizing positive, customer-focused, and proactive strategies.

The Evolving Role of Service Advisors: Elevate your service advisors from functional roles to pivotal growth and satisfaction catalysts.

Strategic Business Integration: Synchronize sales tactics across different business roles to boost efficiency and profitability.

Masterful Communication and Relationship Building: Perfect your communication skills to build strong, enduring relationships with both customers and team members.

Innovative Approaches to Sales Objections: Skillfully navigate and overcome sales objections, turning potential setbacks into opportunities.

Actionable Strategies for Sales Excellence: Implement effective, immediate strategies to enhance sales performance and customer satisfaction.

Managerial Excellence in Sales Recovery: Discover managerial techniques to recover sales opportunities and convert challenges into profitable interactions.



Day 1

6:00 - 8:00 AM

  • Restaurant open - Breakfast on your own.

8:00 AM

  • Welcome and Introductions
  • Objectives of the Course
  • Your Expectations
  • How to Best Benefit from This Class
  • Mindset: How Do You Know When You’re the Best?
  • START CLASS: MLK Jr. Story – What Selling Really Is
  • Stats: Independent’s Market Share
  • What Do People Want from Us?
  • The Importance of Your Brand
  • Only 15% of Our Customers Return for Visit #3 - Why?
  • What Does the Client Want?
  • What Does the Company Want?
  • It All Starts with You
  • Foundational Principles
    • Products, Features, Benefits
    • How People Think
    • Emotions and Decision Making
    • What Is Our Most Important Job?
  • The Sales Cycle
    • Rapport
    • Onsite Contact
    • Shop Tour (Patrick Egan to Share on Shop Tours)
    • Discovery
    • Setting and Managing Expectations
    • Selling Vehicle Inspections
    • The DVI Process
    • Does Saying ‘Yes’ Sell? (Bill Adams to Share on Saying “Yes”)
    • Does Convenience Sell?
    • Tear Down the Wall
    • Speed of Service
    • Structuring Your Business for Success
    • Perception vs. Reality
    • The Customer Journey
  • Phone Skills
    • Stop the Madness!
    • Cost of Getting the Phone to Ring
    • Prep Work
    • Why You and Why Your Company?
    • Procedures
    • SS and How It Ties into Phones
    • The Value of Scripts
    • Phone Procedures
    • Handling Price Shoppers
    • Pitfall Questions
    • Phone Objections
  • Homework

12:00 - 1:00 PM

  • Lunch Sponsored by Tekmetric

5:30 PM

  • End of Day 1

Day 2 

6:00 - 8:00 AM

  • Restaurant open - Breakfast on your own.

8:00 AM - 5:30 PM

  • Review of Day 1
  • Questions
  • Last Night’s Homework
  • Why You and Why Your Shop?
  • Selling Repairs
    • Breakout Sessions and Live Role-Play Examples
  • Multiple Repairs – Laundry Lists
    • Breakout Sessions and Live Role-Play Examples
  • Selling Maintenance
  • Selling Testing (Diagnosis)

12:00 - 1:00 PM

  • Lunch Sponsored by Steer.

5:30 PM

  • End of Day 2

Day 3 

6:00 - 8:00 AM

  • Restaurant open - Breakfast on your own.

8:00 AM - 3:00 PM

  • Our Plan
  • Friday’s Homework
  • Sales Objections
  • The “No” Process
  • Vehicle Delivery
  • Follow-Up
  • Professional Communication
  • KPI’s of the Best
  • Setting Goals
  • Next Steps in Your Success

12:00 - 1:00 PM

  • Lunch Sponsored by Napa

3:00 PM

  • End of Day 3 (Please make your travel arrangements accordingly)

Meet Your Instructors:

Greg Bunch-
Workshop Leader and Auto Industry Innovator

As the visionary behind the renowned Transformers Institute, Greg Bunch stands at the forefront of the automotive service industry. His journey began as a technician in 1992 and has grown Aspen Auto Clinic, a six-location business, to the pinnacle of success in automotive repair. Through his leadership, it has grown into a model of excellence and profitability. Greg's expertise isn't just in running a top-tier shop; he's a master strategist who has revolutionized how automotive businesses operate and thrive.

With an unyielding commitment to elevating industry standards, Greg has coached numerous auto shops from coast to coast, transforming them into profitable, customer-centric businesses. His approach goes beyond conventional strategies.  His remarkable success in creating and implementing a high-growth vision for auto repair shops has made him a sought-after speaker and trainer in the industry.

By personally co-leading the "Transformative Sales Mastery: Auto Shop Growth Workshop," Greg brings an unparalleled depth of real-world experience, a track record of proven success, and a passion for innovation. His hands-on experience in transforming auto shops into thriving businesses is not just informative but transformative. Participants in this workshop will gain insights from the very best in the field, learning strategies that are immediately applicable and immensely profitable. With Greg's guidance, you're not just learning; you're redefining the future of your business.

Doris Barnes-
Co-Instructor & Sales Strategist Extraordinaire

Doris Barnes is a powerhouse in the realm of sales leadership, renowned for her remarkable ability to exceed revenue targets and forge lasting client relationships. Her career is a testament to her dedication to driving business growth through innovative and strategic approaches. With a flair for building high-performing teams, Doris has consistently propelled organizations to new heights of success. Her expertise is crafting sales strategies that yield impressive results, often driving double-digit growth. Doris's deep understanding of client needs allows her to deliver custom solutions that meet and exceed expectations. Her skills as a resourceful problem-solver make her adept at navigating complex sales challenges with agility and finesse. As a co-instructor of the "Transformative Sales Mastery: Auto Shop Growth Workshop," Doris brings a wealth of experience creating, teaching, and managing one of the industry's most successful Service Advisor Training and Coaching programs. Her core competencies in relationship building, consultative sales, and client retention are complemented by her prowess in sales operations. A leader known for her integrity, empathy, and dedication to fostering talent, Doris embodies the essence of transformative leadership. Participants in the workshop will benefit immensely from her insights and exceptional ability to navigate and close substantial sales deals. Doris Barnes is not just a sales leader; she's a catalyst for change, poised to impart her wealth of knowledge and experience to those eager to excel in the competitive world of automotive service.

Work Shop Schedule and Guidelines


Day 1: 8:00am to 5:30pm
Day 2: 8:00am to 5:30pm
Day 3: 8:00am to 3:00pm

Sponsored Lunches: 

Thursday - Sponsored by Tekmetric

Friday - Sponsored by Steer

Saturday - Sponsored by Napa


1. Punctuality Is Key: Please be on time. Each session is packed with valuable insights, and punctuality ensures you don't miss out on crucial information.

2. Full Participation Required: Active participation is essential. Engage in discussions, ask questions, and share experiences to enrich your learning and peers.

3. Limit Distractions: Please turn off or silence mobile phones and other electronic devices to maximize focus and learning. If you must take a call, please step outside to avoid disrupting the class.

4. Stay for the Entire Session: We understand your time is valuable. We encourage you to stay for the entire session each day to gain the full benefit of the workshop.

5. Use of Workbook: A comprehensive workbook will be provided for your use. Please use it to follow along with the class, take notes, and complete exercises as instructed.

6. Respectful Interaction: Foster a positive learning environment through respectful and considerate interaction with instructors and fellow participants.

7. Open Mindset: Come with an open and eager mind. Be ready to challenge your preconceptions and embrace new ideas and strategies.

8. Confidentiality and Trust: What's shared in the workshop stays in the workshop. Respect the privacy and confidentiality of your fellow participants' shared experiences and insights.

9. Post-Workshop Engagement: After the workshop, apply what you've learned and stay connected with your peers and instructors for continued learning and support.

10. Feedback and Improvement: We value your feedback. Please share your thoughts and suggestions at the end of the workshop to help us continually improve.

Training Location and Lodging

Courtyard Boston Logan Airport
225 William F. McClellan Highway
Boston, Massachusetts 02128

Special Room Rate:  $289 per night

» CLICK HERE to book your room before Wed Sept 25th.

» Book a Room

Take the next step to your shop's Sucess

The workshop is offered at an exclusive price of only $1,997! This investment opens doors to transformative skills and strategies that multiply your returns and refine your sales approach.

EARNINGS DISCLAIMER: Our trainings, coaching, programs and events are designed for you to build the business of your dreams and gain the income you deserve so that you can create massive impact in your community. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. As stipulated by law, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results in life are up to you, we just provide the blue print. Agreed? We just want to help by giving great content, coaching, direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, previous results or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. *Statements contained here were made by individuals who participated in our training. Transformers Institute did not pay any consideration for these statements.

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Get Ready to Change your Life

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