Join us this year as we present the most impactful conference in the Auto Repair industry. We'll talk about new training and more opportunities for growing shops than ever before.
Expand Your Business!
Come together with the entire Transformers Institute family to build relationships, listen to and learn from top leaders who are committed to transforming the industry, and view new products and services from our network of suppliers.
Embrace this opportunity to connect with other top quality shops; enjoy some group meals and cocktail hours together. With built in free time, you’ll also have a chance to explore the resort, soak up some rays, and relax in paradise.
Book Now To Guarantee Your Spot!
This year, we are at the brand new, beautiful Hilton resort in Cancun, Mexico. We thought everyone deserves a scenic location that rewards them with relaxation for a year of hard work. With all kinds of amazing things to do, make this trip the best for yourself and your business.
This all-inclusive resort has over 12 choices for restaurants and bars. With a kid’s club and teen’s club, this family friendly resort is the perfect choice for relaxation time with your family. While you’re here, check out all the other incredible things there are to do in Cancun.
Transformers has established a block of rooms and it is first come first serve so please don't miss out, get your room booked as soon as possible. Once the block is filled, prices will be subject to current pricing and availability.
The rates are for a 5 night package that includes hotel with all inclusive amenities, taxes, and roundtrip shared transportation to and from the airport. You'll also have the option to add additional nights and guests to your stay.
Single Occupancy Tropical/Resort View $1,410
Single Occupancy Ocean Front View Room $1,645
Double Occupancy Tropical/Resort View $1,690 (2 people included)
Double Occupancy Ocean Front View Room $1,965 (2 people included)
*subject to change*
Tuesday, November 29th
12:00pm - 06:00pm Registration
06:30pm - 07:30pm Reception & Cocktail Hour
07:30pm - 09:30pm Dinner
Wednesday, November 30th
07:00am - 09:00am Registration
09:00am - 09:10am Kickoff Welcome
09:10am - 10:40am Keynote Speaker
10:40am - 11:00am Break
11:00am - 12:30pm Breakout Presentations
12:30pm - 01:30pm Lunch A
01:30pm - 02:30pm Lunch B
12:30pm - 02:30pm Vendor Show
02:40pm - 04:00pm Breakout Presentation
04:00pm - 04:20pm Break
04:20pm - 05:20pm General Session
05:30pm - 06:30pm Cocktail Hour
Thursday, December 1st
08:00am - 09:30am General Session
09:30am - 09:50am Break
09:50am - 10:50am Breakout Presentations
10:50am - 11:10am Break
11:10am - 12:30pm General Session
12:30pm - 01:30pm Lunch
01:30pm - 04:30pm Team Builder
04:30pm - 05:00pm Break
05:00pm - 06:00pm Cocktail Hour
Friday, December 2nd
08:00am - 09:40am Customer Journey Panel
09:40am - 10:00am Break
10:00am - 11:30am Breakout Presentations
11:30am - 1:00pm Vendor Show
1:00pm - 02:00pm Lunch
02:00pm - 02:50pm TI Updates
02:50pm - 03:10pm Break
03:10pm - 04:00pm General Session
04:00pm - 05:30pm Free Time
05:30pm - 06:30pm Cocktail Hour
06:30pm - 08:00pm Dinner and a Show
08:00pm - 09:00pm Closing Ceremonies
Saturday, December 3rd
Fun in the Sun!
Greg has worked as a technician, service advisor, manager, business owner, speaker, and consultant. He is on the Ratchet & Wrench Editorial Advisory Board and is a founding board member of AIST. Greg owns Aspen Auto Clinic, an award winning 6-location automotive service business, and also Transformers Institute, whose goal is to "transform the auto industry."
Fernando is an incredibly accomplished executive with over 23 years in the automotive industry. He has done it all, from parts and services all the way to complete executive operations. He is a resourceful entrepreneur who builds and leads top-performing teams on multi-million business projects. His ability to communicate, problem solve, innovate, and teach are second to none. He has held executive VP roles for fortune 500 companies, and now brings his entire suite of skills to the Transformers Institute team. If you are looking to advance your career, redefine the industry, or strike out as an entrepreneur - you can count on Fernando to bring your skills and thinking to the next level.
Hi, I’m John. I’m an authority on world-class customer service And I don’t just talk about it either - I live it. I've been a successful entrepreneur of two businesses: John Robert’s Spa, a chain of upscale Cleveland locations repeatedly named one of the top 20 salons in America .And The DiJulius Group, a customer experience consulting firm that uses the X-Commandment methodology to providing a World-Class customer experience. When I`m not running the daily operations of both businesses, I’m also a Keynote speaker, international customer experience consultant and best selling author of four books. Through my expertise, I’ve had the privilege of working with world class companies like the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, Pricewaterhouse Coopers, Cheesecake Factory, Bausch & Lomb, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-A, Entrepreneurs Organization, YPO, Aveda, and many more!
Mike Searls is the founder and CEO of Thin Air Brands – a consumer products design, manufacturing, and marketing company and Success Training Systems, a consulting company. His companies have appeared on the Inc. 500 and Inc. 5000 lists the last four years running. His companies have generated over $100 million over the years and his current company has doubled in size every year since inception. He is a regular speaker at national events and winner of Dan Kennedy’s “Marketer of the Year” award. He has worked with over 100 companies as a business coach and consultant. Searls is an avid cyclist, fly fisherman, and snowboarder. He lives with his wife in Colorado and is a father of four, and a grandfather of five.
John Hanighen is a C-Level Executive and veteran of progressive leadership roles with Fortune 250 companies covering all the automotive aftermarket sectors. During his career, John progressed from shop owner during his undergraduate studies to senior level positions with the Automotive Aftermarket’s premier participants. A respected and collaborative leader, John can recruit top talent and motivate teams to embrace aggressive goals.
Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007. Brian is now a multi-location shop owner and founding board member of Transformers Institute.
Ron started his career as an automotive technician in 1982 in Des Moines, Iowa. In 1997 he opened his own 2 bay repair shop, Westside Auto Pros. Over the next 21 years he grew it into a 14-bay, state of the art facility grossing 4 million a year in sales.
Ron has been involved in the industry as co-chair of Vision Training and Expo in Kansas City, a member of the Ratchet & Wrench editorial board, past president of ASA Midwest Des Moines, and serving on the advisory board for Auto Vitals.
Ron is a master at marketing in the auto shop industry and is the Transformers Direct Marketing coach. With reliable methods, he helps shop owners to grow and expand their businesses quickly.
Rick has more than 25 years of experience helping businesses grow through team building, improving communications, and strategic planning. He is an accomplished author and has written more than 500 training documents to train leaders for profit and non-profit organizations. Rick provides digital design and direct mail services for Transformers Institute.
Dan's passion is helping businesses and organizations succeed! As an established business coach and consultant, Dan brings a wealth of knowledge and experience to the Transformers Institute board.
Doug started his career as a Marketing Representative working for Mobil Oil in 1987. He called on Mobil service station owners in Los Angeles, California for a time and then went on to run Mobil company-operated facilities on the West Coast before being promoted to Mobil’s HQ in Fairfax, VA. There he helped with the supervision of Mobil’s nationwide company-operated network, about 800 locations across the US. He went on to work on the development of Mobil’s On The Run c-store franchise, building the first 20 locations in New England.
While at Mobil, Doug met his business partner, Rick Levitan, another Mobil employee, and together, they founded their company, Convenience Retailing. After relocating to the Baltimore/Washington area, they bought their first location, a service station, in Ellicott City, MD in 1999. This first acquisition was the impetus for their focus on the automotive business, as Ellicott City had 3 service bays. From there, they added locations in – Columbia, MD; Baltimore, MD; Woodstock, MD – all with service bays. In 2010, they implemented their automotive brand, AutoStream Car Care, with the goal of opening stand-alone automotive service centers. They opened their first stand-alone automotive shop, a 7-bay facility in Clarksburg, MD, in 2016. They acquired their second stand-alone automotive shop, a 9-bay facility in Baltimore, MD, in 2019. Since their beginning in 1999, they now have eight locations and 57 bays to accommodate their sales growth in the coming years. The company celebrated their 23rd anniversary in business in May 2022.
When he’s not working on the business, Doug enjoys playing tennis and golf whenever he can find the time. In addition, he spends time with his wife, Wendy, and their adult children, Rachel and Tyler, as well as their grandkids.
Chris Chesney is Vice President of Training and Organizational Development for Repairify, Inc. In this role, he leads Repairify’s comprehensive training offerings for customers, industry partners, employees, and in-network technicians.
With a career spanning over 50 years, Chris is a self-taught technician who has held every primary role in the automotive service industry. This includes master technician, shop owner, service advisor, technical and management educator, and independent training consultant.
For 22 years, he led the highly successful Carquest Technical Institute (CTI). He is an active member of the Auto Care Association’s Emerging Technology Council ADAS Working Group, the ASE Training Managers’ Council, as well as a founding member of the TechForce Foundation Future Tech Success Cabinet. He is also a member of the board of directors for Christian Brothers’ Automotive.
Sunil Patel is the CEO and Founder of Tekmetric Shop Management System. As the visionary mind behind Tekmetric, Sunil disrupts the auto repair industry with his unique collaborative approach: networking with auto repair shop owners, sharing the insights gained from Tekmetric and offering new products that drive the industry forward.
Carolyn Coquillette is the founder and CEO of Shop-Ware shop management software, the automotive repair industry’s premier enterprise-grade SaaS platform for shop management.
She also founded and still owns Luscious Garage, a hybrid-dedicated repair shop in San Francisco. The shop was awarded “Green Small Business of the Year” and is the first automotive business to become a Certified Benefit Corporation. This year she founded a new repair shop concept, Earthling Automotive, to shift the shop focus to Electric Vehicle platforms as well as technical training.
Carolyn is a proud supporter of the Auto Care Association, the Auto Care Alliance, the Automotive Service Council of California (ASCCA), Women in Auto Care, Diagnostic Network, and Service Center Scholars. She is the current State President for ASCCA. Women in Auto Care awarded her Shop Owner of the Year in 2017.
*more speakers to be announced*
Take a look at some of our speakers from last year!
- Dwayne Myers - Chris Chesney - Matt Lachowitzer
- Rod Olson - Ron Haugen - Brian Sump
- Greg Bunch - Ryan Clo - Rick Levitan
- Sunil Patel
There is only room for 30 Sponsorship Packages, so get in early!
There will be over 200 shops in attendance, most of which are part of the Transformers Family including shop owners, their spouses and other key decision makers, that represent over $400M in annual revenue and are part of the top 5% in the industry. You will have a great opportunity to network, display your products and services, and build relationships with industry leaders who are forward thinkers and are committed to transforming the industry!