The Advanced Service Advisor Sales training class is a program that was born out of necessity and sharpened over time through practicing it within the business and measuring its results along the way. These are not the same old techniques you hear in other programs, but unique, proven methods focused on transforming service advisors into professional sales people.
This class has been successful in helping the experienced, seasoned advisor go to levels never thought possible, as well as helping inexperienced, outside the industry, assistants and customer service representatives transform into top performing advisors. In the class, advisors will be exposed to advanced sales techniques designed to create a lasting relationship with customers and remind students that our job is about the customer, not the car. They will learn to “defuse”, rather than “overcome”, objections and how to get a customer to reexamine their own logic on how they view automotive maintenance and repair decisions.
This class has successfully taught advisors not only the skills shop owners want them to have but, more importantly, the mentality they want them to have. It will help remove the “taboo” and negative stigma around being considered a “salesperson.” A common thread in the class is learning how to proactively sell without ever making the customer feel pressure. Students will also learn to be “bold and unafraid” when it comes to recommending work, and fearless in the face of rejection.
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